SIP IT FORWARD

Sip It Forward—a month-long bi-coastal campaign celebrating the contributions of Hispanic professionals across the wine and spirits industry while raising funds to support the next generation of leaders.


From September 15 through October 15, participating partners will donate a portion of proceeds from a featured wine, spirit, cocktail, or beer to Hispanics in Wine & Spirits (HIWS), supporting the organization's year-round mission to foster education, mentorship, leadership development, and career advancement for Hispanic professionals in the beverage industry.

Sip Together. Give Back. Lead Forward

Are you a restaurant, wine bar, retailer, hotel, winery, distillery, or distributor?

You are invited to Sip It Forward—a month-long bi-coastal campaign celebrating the contributions of Hispanic professionals across the wine and spirits industry while raising funds to support the next generation of leaders.

REGISTER HERE

As part of the campaign, HIWS will also spotlight 10 WSET Level 2 scholarships offered through the Gerard Basset Foundation via the International Wine Center (IWC), New York City (online and in-person), encouraging aspiring and current wine professionals to apply. By combining fundraising with scholarship awareness, Sip It Forward supports HIWS's mission and helps advance the 2027 Sip & Sabor Roadshow, multi-city experiential event series celebrating culture, community, and professional development within the wine and spirits industries.

FAQ

  • The campaign is open to restaurants, wine bars, retailers, hotels, wineries, distillery, and distributors located in participating states.

  • Sip It Forward is a bi-coastal campaign currently welcoming partners in:

    • New York

    • California

    • Arizona

    • Texas

  • It’s up to you! The most important thing is to participate.

    Businesses can choose the timing and format that works best for their team and customers. Partners can participate for:

    • One day — Feature your Sip It Forward offering for a special event, service, or celebration.

    • One week — Build a week-long promotion around your featured wine, spirit, cocktail, or beer.

    • The full month — Participate throughout the entire campaign, from September 15 through October 15.

    Whether you participate for one day, one week, or the full month, every activation makes a difference.

  • Again, it’s up to you! We’ve outlined an example below:

    • By-the-Glass Giveback, e.g. "From September 15, 2026, through October 15, 2026, for every purchase of wine from our BTG section, [company] will donate $1 to HIWS."

    Other examples include:

    • Featured Wine of the Month

    • Bottle Donation

    • Round-Up Program

    • Signature Cocktail or Spirit

    • Wine Flight for a Cause

    • Matching Donation

    • QR Code Donations

    • Winery Match

  • Donations support Hispanics in Wine & Spirits (HIWS) and its year-round mission to foster education, mentorship, leadership development, and career advancement for Hispanic professionals across the wine and spirits industry.

  • Sip It Forward offers an opportunity to celebrate Hispanic Heritage Month while giving back to the beverage community. Participating businesses can engage their customers, teams, and communities around a meaningful cause while helping support the next generation of Hispanic wine and spirits professionals.

  • As a Sip It Forward campaign supporter, you’ll receive:

    • Association with a national Hispanic Heritage Month initiative supporting education and professional development in the wine and spirits industry.

    • Logo placement on the Hispanics in Wine & Spirits (HIWS) website as an official campaign partner.

    • Following the campaign conclusion, inclusion in a dedicated Sip It Forward email newsletter and campaign press release reaching industry professionals and supporters.

  • Each participating business must enter into a Commercial Co-Venturer (CCV) Agreement with Hispanics in Wine & Spirits (HIWS) for compliance purposes. Click here for more information on this, or email us at hola@hispanicsinwine.com.

  • Reach out to hola@hispanicsinwine.com if you have any questions or need additional information!